pippio.com

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Free website and domain report on pippio.com

Last Updated: 8th February, 2024 Update Now
Overview

Snoop Summary for pippio.com

This is a free and comprehensive report about pippio.com. Pippio.com is hosted in Kansas City, Missouri in United States on a server with an IP address of 107.178.254.65, where the local currency is USD and English is the local language. Our records indicate that pippio.com is privately registered by DATA REDACTED. Pippio.com has the potential to be earning an estimated $12 USD per day from advertising revenue. If pippio.com was to be sold it would possibly be worth $8,948 USD (based on the daily revenue potential of the website over a 24 month period). Pippio.com receives an estimated 4,296 unique visitors every day - a large amount of traffic! This report was last updated 8th February, 2024.

About pippio.com

Site Preview: pippio.com pippio.com
Title: MarketPlace Login
Description:
Keywords and Tags: aaid google, arbor advertising, arbor data, arbor device, define arbor, internet services, liveramp address, pip pio, pippio, pippio com, pippio sync
Related Terms:
Fav Icon:
Age: Over 12 years old
Domain Created: 4th July, 2011
Domain Updated: 28th September, 2021
Domain Expires: 4th July, 2022
Review

Snoop Score

2/5

Valuation

$8,948 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 144,228
Alexa Reach:
SEMrush Rank (US): 1,925,057
SEMrush Authority Score: 38
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 11 0
Traffic: 309 0
Cost: $0 USD $0 USD
Traffic

Visitors

Daily Visitors: 4,296
Monthly Visitors: 130,757
Yearly Visitors: 1,568,040
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $12 USD
Monthly Revenue: $373 USD
Yearly Revenue: $4,469 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 12,807
Referring Domains: 164
Referring IPs: 179
Pippio.com has 12,807 backlinks according to SEMrush. 96% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve pippio.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of pippio.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.osano.com/tools/privacy-audit/d380b9ef1ef32194f4b47c194bbd339f0bc56460-550e340d8ba0a72aada8bfeb029261934fd63014
Target: https://pippio.com/api/sync?_=2&it=1&iv=68efe8697490dbcb240ef6cc8dcc88cd476de2580a0ebe5ec0096656705037f9791426b5417dce21&pid=5324

2
Source: https://www.osano.com/tools/privacy-audit/d380b9ef1ef32194f4b47c194bbd339f0bc56460-550e340d8ba0a72aada8bfeb029261934fd63014
Target: https://pippio.com/api/sync/ddp?google_cver=1&google_gid=CAESEJIcci9c7atJs5QNvgcBgGU&m=CMwpElsKVwgBEJInGlA2OGVmZTg2OTc0OTBkYmNiMjQwZWY2Y2M4ZGNjODhjZDQ3NmRlMjU4MGEwZWJlNWVjMDA5NjY1NjcwNTAzN2Y5NzkxNDI2YjU0MTdkY2UyMRAAGgwI3cGa8gUSBAgCEABCAEoA&pid=2

3
Source: https://www.osano.com/tools/privacy-audit/2ad0cfef211b7fd3262ab0e023bcdd2365bc141f-8c8f12fba46e54350c65090b4a4c8ca013b59fa6
Target: https://pippio.com/api/sync/ddp?google_cver=1&google_gid=CAESEJggatdIbWM_fhwHMMtPUiU&m=CMwpElsKVwgBEJInGlAwZjVlODA5YWY4MzA1MjlkMjAzNTM1ZWY5MzJkZDQxYmVlMjk1NDZkZDQ4NjY3ZTJhMTRmMzhmZTE5OTRhYjEwNzkxNDI2YjU0MTdkY2UyMRAAGgwInL2a8gUSBAgCEABCAEoA&pid=2

4
Source: https://www.osano.com/tools/privacy-audit/70003f7c679009ff1a94d1e01af78c756f67163c-c10406e75898304e859f89914d6a7108a001e2d6
Target: https://pippio.com/api/sync/ddp?google_cver=1&google_gid=CAESEHfdS7ABi3noXlyYuctBsIk&m=CMwpElsKVwgBEJInGlAwM2JkNDIwNDg3NmI3YjA5ZTNmYTlhZDRiMWFjYjRjMzQxNGRlNzhhZGY0OTRiYzBhOTUzYzJiNzdiMTRjZTY3NzkxNDI2YjU0MTdkY2UyMRAAGgwIzouk8wUSBAgCEABCAEoA&pid=2

5
Source: https://www.osano.com/tools/privacy-audit/2ad0cfef211b7fd3262ab0e023bcdd2365bc141f-8c8f12fba46e54350c65090b4a4c8ca013b59fa6
Target: https://pippio.com/api/sync?_=2&it=1&iv=0f5e809af830529d203535ef932dd41bee29546dd48667e2a14f38fe1994ab10791426b5417dce21&pid=5324

Top Ranking Keywords (US)

1
Keyword: pippio
Ranked Page: https://pippio.com/optout/

2
Keyword: pippio com
Ranked Page: https://pippio.com/optout/

3
Keyword: pippio
Ranked Page: https://pippio.com/privacy/

4
Keyword: pippio sync
Ranked Page: https://pippio.com/optout/

5
Keyword: arbor data
Ranked Page: https://pippio.com/careers/

Domain Analysis

Value Length
Domain: pippio.com 10
Domain Name: pippio 6
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 68
Performance 98
Accessibility 61
Best Practices 85
SEO 73
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
98

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for pippio.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.9 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 1.0 s
The time taken for the page to become fully interactive.
Speed Index — 0.9 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 0.9 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://pippio.com/
http/1.1
0
38.284000009298
194
0
301
text/plain
https://pippio.com/
http/1.1
38.707999978215
76.277999964077
300
0
301
text/html
http://marketplace.liveramp.com/account/login/
http/1.1
76.643999957014
130.56399999186
207
0
301
text/plain
https://marketplace.liveramp.com/account/login/
h2
130.97900000867
194.55700000981
6361
13355
200
text/html
Document
https://marketplace.liveramp.com/static/stylesheets/login.min.css
h2
208.97199999308
252.58199998643
3175
13272
200
text/css
Stylesheet
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
h2
209.25700000953
259.1169999796
1198
2223
200
text/css
Stylesheet
data
215.04199999617
215.60399996815
0
9057
200
image/svg+xml
Image
https://hello.myfonts.net/count/31b011
h2
254.74299996858
333.61299999524
583
0
200
text/css
Stylesheet
https://connect.liveramp.com/assets/lr-wallpaper-green-18026c0802f0bc579263d80cc4f563c9cedd6a47f405acac89800e597afd639b.png
h2
338.54500000598
731.07199999504
64906
65536
404
text/html
Image
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
h2
339.4659999758
419.35799998464
55010
53936
200
application/octet-stream
Font
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
h2
339.67299998039
439.17999998666
54560
53486
200
application/octet-stream
Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
238.653
9.441
250.895
6.523
376.401
11.947
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Pippio.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Pippio.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Pippio.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Pippio.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Pippio.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Pippio.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 60 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://marketplace.liveramp.com/account/login/
64.572
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Pippio.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 182 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://connect.liveramp.com/assets/lr-wallpaper-green-18026c0802f0bc579263d80cc4f563c9cedd6a47f405acac89800e597afd639b.png
64906
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
55010
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
54560
https://marketplace.liveramp.com/account/login/
6361
https://marketplace.liveramp.com/static/stylesheets/login.min.css
3175
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
1198
https://hello.myfonts.net/count/31b011
583
https://pippio.com/
300
http://marketplace.liveramp.com/account/login/
207
http://pippio.com/
194
Avoids an excessive DOM size — 10 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
10
Maximum DOM Depth
7
Maximum Child Elements
4
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Pippio.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Minimizes main-thread work — 0.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Other
25.736
Style & Layout
14.693
Script Evaluation
10.418
Rendering
3.208
Parse HTML & CSS
2.862
Script Parsing & Compilation
1.622
Keep request counts low and transfer sizes small — 10 requests • 182 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
10
186494
Font
2
109570
Image
1
64906
Document
1
6361
Stylesheet
3
4956
Other
3
701
Media
0
0
Script
0
0
Third-party
5
110647
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
109570
0
583
0
494
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Other

Avoid multiple page redirects — Potential savings of 530 ms
Redirects can cause additional delays before the page can begin loading. Pippio.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://pippio.com/
190
https://pippio.com/
150
http://marketplace.liveramp.com/account/login/
190
https://marketplace.liveramp.com/account/login/
0
Serve static assets with an efficient cache policy — 5 resources found
Pippio.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://marketplace.liveramp.com/static/stylesheets/login.min.css
0
3175
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
0
1198
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
3600000
55010
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
3600000
54560
https://hello.myfonts.net/count/31b011
604800000
583

Other

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
79.89200000884
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
99.50700000627
61

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of pippio.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Pippio.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that pippio.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://pippio.com/
Allowed
http://marketplace.liveramp.com/account/login/
Allowed

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 404 (Not Found)
73

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for pippio.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Crawling and Indexing

robots.txt is not valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of pippio.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 68
Performance 88
Accessibility 61
Best Practices 85
SEO 77
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on mobile
88

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for pippio.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 3.5 s
The time taken for the page to become fully interactive.
Speed Index — 3.0 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://pippio.com/
http/1.1
0
38.461999967694
179
0
301
text/plain
https://pippio.com/
http/1.1
38.843000074849
78.883999958634
300
0
301
text/html
http://marketplace.liveramp.com/account/login/
http/1.1
79.279999947175
130.17200003378
207
0
301
text/plain
https://marketplace.liveramp.com/account/login/
h2
130.58199989609
174.86699996516
6361
13355
200
text/html
Document
https://marketplace.liveramp.com/static/stylesheets/login.min.css
h2
189.8429999128
229.9649999477
3175
13272
200
text/css
Stylesheet
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
h2
190.24399993941
249.64000005275
1167
2223
200
text/css
Stylesheet
data
197.2109999042
197.70599994808
0
9057
200
image/svg+xml
Image
https://hello.myfonts.net/count/31b011
h2
231.93500004709
261.99900009669
583
0
200
text/css
Stylesheet
https://connect.liveramp.com/assets/lr-wallpaper-green-18026c0802f0bc579263d80cc4f563c9cedd6a47f405acac89800e597afd639b.png
h2
266.85600006022
616.6900000535
65033
65536
404
text/html
Image
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
h2
267.76199997403
312.7810000442
55003
53936
200
application/octet-stream
Font
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
h2
268.48300010897
354.34899991378
54553
53486
200
application/octet-stream
Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
225.764
10.055
238.725
7.504
311.432
10.825
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Pippio.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Pippio.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Pippio.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Pippio.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Pippio.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Pippio.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 50 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://marketplace.liveramp.com/account/login/
45.278
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Pippio.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 182 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://connect.liveramp.com/assets/lr-wallpaper-green-18026c0802f0bc579263d80cc4f563c9cedd6a47f405acac89800e597afd639b.png
65033
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
55003
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
54553
https://marketplace.liveramp.com/account/login/
6361
https://marketplace.liveramp.com/static/stylesheets/login.min.css
3175
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
1167
https://hello.myfonts.net/count/31b011
583
https://pippio.com/
300
http://marketplace.liveramp.com/account/login/
207
http://pippio.com/
179
Avoids an excessive DOM size — 10 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
10
Maximum DOM Depth
7
Maximum Child Elements
4
Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Pippio.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://marketplace.liveramp.com/account/login/
150.116
32.004
5.328
Unattributable
78.824
9.952
0.608
Minimizes main-thread work — 0.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Other
113.4
Style & Layout
55.008
Script Evaluation
41.956
Rendering
14.844
Parse HTML & CSS
12.424
Script Parsing & Compilation
5.936
Keep request counts low and transfer sizes small — 10 requests • 182 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
10
186561
Font
2
109556
Image
1
65033
Document
1
6361
Stylesheet
3
4925
Other
3
686
Media
0
0
Script
0
0
Third-party
5
110618
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
109556
0
583
0
479
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 3.0 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 3.0 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 3.5 s
The time taken for the primary content of the page to be rendered.

Other

Serve static assets with an efficient cache policy — 5 resources found
Pippio.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://marketplace.liveramp.com/static/stylesheets/login.min.css
0
3175
https://marketplace.liveramp.com/static/stylesheets/login-connect.css
0
1167
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
3600000
55003
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
3600000
54553
https://hello.myfonts.net/count/31b011
604800000
583

Other

Avoid multiple page redirects — Potential savings of 1,740 ms
Redirects can cause additional delays before the page can begin loading. Pippio.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://pippio.com/
630
https://pippio.com/
480
http://marketplace.liveramp.com/account/login/
630
https://marketplace.liveramp.com/account/login/
0
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_6_0.woff2
45.01900007017
https://storage.googleapis.com/cdn.pippio.com/fonts/WebfontsKit/31B011_5_0.woff2
85.86599980481
First Contentful Paint (3G) — 5850 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
61

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of pippio.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Pippio.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that pippio.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://pippio.com/
Allowed
http://marketplace.liveramp.com/account/login/
Allowed

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 404 (Not Found)
77

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for pippio.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Crawling and Indexing

robots.txt is not valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of pippio.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of pippio.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 107.178.254.65
Continent: North America
Country: United States
United States Flag
Region: Missouri
City: Kansas City
Longitude: -94.5778
Latitude: 39.1028
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: Yes
Name: DATA REDACTED
Organization: DATA REDACTED
Country: MU
City: DATA REDACTED
State: Balaclava
Post Code: DATA REDACTED
Email:
Phone: DATA REDACTED
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Cloudflare, Inc. 104.16.123.96
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: marketplace.liveramp.com
Issued By: GTS CA 1D4
Valid From: 8th February, 2022
Valid To: 9th May, 2022
Subject: CN = marketplace.liveramp.com
Hash: 8aa0d1aa
Issuer: CN = GTS CA 1D4
O = Google Trust Services LLC
S = US
Version: 2
Serial Number: 0x82D47F269EE80FCC09000000010957DF
Serial Number (Hex): 82D47F269EE80FCC09000000010957DF
Valid From: 8th February, 2024
Valid To: 9th May, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:25:E2:18:0E:B2:57:91:94:2A:E5:D4:5D:86:90:83:DE:53:B3:B8:92
Extended Key Usage: TLS Web Server Authentication
CRL Distribution Points:
Full Name:
URI:http://crls.pki.goog/gts1d4/BsQXl1Hm1aA.crl

Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.11129.2.5.3

Authority Information Access: OCSP - URI:http://ocsp.pki.goog/s/gts1d4/kh1trQdA1Fs
CA Issuers - URI:http://pki.goog/repo/certs/gts1d4.der

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Feb 8 09:18:31.743 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:42:81:3F:9C:71:C5:17:E9:88:C8:E9:9E:
6C:5F:AA:CB:65:EB:20:1A:69:C3:E9:E6:1F:F1:AC:37:
CC:8E:07:90:02:20:10:58:00:C9:83:A7:12:56:20:50:
64:44:B7:4D:CD:62:F2:13:15:05:ED:9C:06:23:84:4D:
93:2C:6C:9C:22:1C
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Feb 8 09:18:31.682 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:B2:F3:74:61:B3:01:71:BC:9D:EB:A7:
F2:FB:38:6A:CC:E9:6D:15:60:28:68:96:B6:61:64:D5:
22:0C:98:C1:D7:02:20:1B:41:11:D6:D9:DE:AA:19:0F:
44:6C:8F:C6:45:3B:D0:89:01:C2:5F:5A:6D:A0:E2:2B:
D3:86:7E:B3:BF:BD:84
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:marketplace.liveramp.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
pippio.com. 107.178.254.65 IN 10800

NS Records

Host Nameserver Class TTL
pippio.com. ns-1316.awsdns-36.org. IN 21600
pippio.com. ns-1800.awsdns-33.co.uk. IN 21600
pippio.com. ns-24.awsdns-03.com. IN 21600
pippio.com. ns-537.awsdns-03.net. IN 21600

MX Records

Priority Host Server Class TTL
10 pippio.com. mx1.forwardmx.io. IN 21600
20 pippio.com. mx2.forwardmx.io. IN 21600

SOA Records

Domain Name Primary NS Responsible Email TTL
pippio.com. ns-537.awsdns-03.net. awsdns-hostmaster.amazon.com. 900

TXT Records

Host Value Class TTL
pippio.com. google-site-verification=4EZYuRjPoOCvdQRSEbYKzceBudF_VXl_jN5DsWikzss IN 3600

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx/1.20.2
Date: 3rd March, 2022
Content-Type: text/html
Content-Length: 13355
Last-Modified: 1st March, 2022
ETag: "621e7bf9-342b"
Accept-Ranges: bytes
Via: 1.1 google
Alt-Svc: clear

Whois Lookup

Created: 4th July, 2011
Changed: 28th September, 2021
Expires: 4th July, 2022
Registrar: Cloudflare, Inc.
Status:
Nameservers: ns-1316.awsdns-36.org
ns-1800.awsdns-33.co.uk
ns-24.awsdns-03.com
ns-537.awsdns-03.net
Owner Name: DATA REDACTED
Owner Organization: DATA REDACTED
Owner Street: DATA REDACTED
Owner Post Code: DATA REDACTED
Owner City: DATA REDACTED
Owner State: CA
Owner Country: US
Owner Phone: DATA REDACTED
Owner Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Admin Name: DATA REDACTED
Admin Organization: DATA REDACTED
Admin Street: DATA REDACTED
Admin Post Code: DATA REDACTED
Admin City: DATA REDACTED
Admin State: DATA REDACTED
Admin Country: DATA REDACTED
Admin Phone: DATA REDACTED
Admin Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Tech Name: DATA REDACTED
Tech Organization: DATA REDACTED
Tech Street: DATA REDACTED
Tech Post Code: DATA REDACTED
Tech City: DATA REDACTED
Tech State: DATA REDACTED
Tech Country: DATA REDACTED
Tech Phone: DATA REDACTED
Tech Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Billing Name: DATA REDACTED
Billing Organization: DATA REDACTED
Billing Street: DATA REDACTED
Billing Post Code: DATA REDACTED
Billing City: DATA REDACTED
Billing State: DATA REDACTED
Billing Country: DATA REDACTED
Billing Phone: DATA REDACTED
Billing Fax: DATA REDACTED
Billing Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Full Whois: Domain Name: PIPPIO.COM
Registry Domain ID: 1665167412_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.cloudflare.com
Registrar URL: https://www.cloudflare.com
Updated Date: 2021-09-28T20:49:04Z
Creation Date: 2011-07-04T08:59:36Z
Registrar Registration Expiration Date: 2022-07-04T08:59:36Z
Registrar: Cloudflare, Inc.
Registrar IANA ID: 1910
Domain Status: clientdeleteprohibited https://icann.org/epp#clientdeleteprohibited
Domain Status: clienttransferprohibited https://icann.org/epp#clienttransferprohibited
Domain Status: serverdeleteprohibited https://icann.org/epp#serverdeleteprohibited
Domain Status: servertransferprohibited https://icann.org/epp#servertransferprohibited
Domain Status: serverupdateprohibited https://icann.org/epp#serverupdateprohibited
Domain Status: clientupdateprohibited https://icann.org/epp#clientupdateprohibited
Registry Registrant ID:
Registrant Name: DATA REDACTED
Registrant Organization: DATA REDACTED
Registrant Street: DATA REDACTED
Registrant City: DATA REDACTED
Registrant State/Province: CA
Registrant Postal Code: DATA REDACTED
Registrant Country: US
Registrant Phone: DATA REDACTED
Registrant Phone Ext: DATA REDACTED
Registrant Fax: DATA REDACTED
Registrant Fax Ext: DATA REDACTED
Registrant Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Registry Admin ID:
Admin Name: DATA REDACTED
Admin Organization: DATA REDACTED
Admin Street: DATA REDACTED
Admin City: DATA REDACTED
Admin State/Province: DATA REDACTED
Admin Postal Code: DATA REDACTED
Admin Country: DATA REDACTED
Admin Phone: DATA REDACTED
Admin Phone Ext: DATA REDACTED
Admin Fax: DATA REDACTED
Admin Fax Ext: DATA REDACTED
Admin Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Registry Tech ID:
Tech Name: DATA REDACTED
Tech Organization: DATA REDACTED
Tech Street: DATA REDACTED
Tech City: DATA REDACTED
Tech State/Province: DATA REDACTED
Tech Postal Code: DATA REDACTED
Tech Country: DATA REDACTED
Tech Phone: DATA REDACTED
Tech Phone Ext: DATA REDACTED
Tech Fax: DATA REDACTED
Tech Fax Ext: DATA REDACTED
Tech Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Registry Billing ID:
Billing Name: DATA REDACTED
Billing Organization: DATA REDACTED
Billing Street: DATA REDACTED
Billing City: DATA REDACTED
Billing State/Province: DATA REDACTED
Billing Postal Code: DATA REDACTED
Billing Country: DATA REDACTED
Billing Phone: DATA REDACTED
Billing Phone Ext: DATA REDACTED
Billing Fax: DATA REDACTED
Billing Fax Ext: DATA REDACTED
Billing Email: https://domaincontact.cloudflareregistrar.com/pippio.com
Name Server: ns-1316.awsdns-36.org
Name Server: ns-1800.awsdns-33.co.uk
Name Server: ns-24.awsdns-03.com
Name Server: ns-537.awsdns-03.net
DNSSEC: unsigned
Registrar Abuse Contact Email: registrar-abuse@cloudflare.com
Registrar Abuse Contact Phone: +1.4153197517
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-03-03T05:27:44Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Cloudflare provides more than 13 million domains with the tools to give their global users a faster, more secure, and more reliable internet experience.

NOTICE:

Data in the Cloudflare Registrar WHOIS database is provided to you by Cloudflare
under the terms and conditions at https://www.cloudflare.com/domain-registration-agreement/

By submitting this query, you agree to abide by these terms.

Register your domain name at https://www.cloudflare.com/registrar/

Nameservers

Name IP Address
ns-1316.awsdns-36.org 205.251.197.36
ns-1800.awsdns-33.co.uk 205.251.199.8
ns-24.awsdns-03.com 205.251.192.24
ns-537.awsdns-03.net 205.251.194.25
Related

Subdomains

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